Joanne Gucwa

MISSION

Business and personal: a common thread among different hats. To be of service connecting people, organizations and information, to share what I've learned or research and analyze what is yet to be learned, leveraging -- with common sense -- the gifts of technology.

In business, this means helping clients better understand the marketplace...in a reasonable time and at a reasonable cost. It means creatively blending experience and "tech tools" such as graphics, databases, multimedia and the Internet to translate information into understanding with efficiency, speed and even an occasional touch of humor.


EXPERIENCE

My entrepreneurial life spans nearly half my entire existence, the first half being taken up with childhood, school and a 5-year stretch at a commercial lab bench, where I was fortunate enough to carry out the application of my experiments in full-plant production. This blend of theoretical and practical remains in my current management consulting practice.

Professional Background

Marketing and Management Practices

Focus: helping clients better understand the marketplace through research and consulting services such as technology tracking, best practices, market assessment and customer satisfaction studies.

Client objectives include: market expansion; due diligence for acquisition decisions; new product development and R&D investment strategies; increasing market share; improvement in traditional and Internet-based marketing activity ROI; assessing opportunities and threats due to legislation, technological advances, changing customer expectations;

Industries include: automotive, advanced materials, biotechnology, cyber-business and cyber-education, environmental, machine tools, pharmaceuticals, economic development, telecommunication.

A dozen recent (1997-1998) examples of consulting assignments, selected to illustrate scope of work (disguised as necessary to protect client confidentiality):

Presentations and Workshops

(September, 1995-November, 1998)

Focus: leveraging electronic tools for understanding markets

Publications

Current Business Memberships

Focus: technology, entrepreneurship, professionalism and international business. To learn, to share what I've learned, and to serve as a connection between people, organizations and information.


EDUCATION

Degrees